Melbet Partners

Juventus is one of the most titled football teams in the world that is famous for its stable results and rich history. Melbet is a regional partner of Juventus in the Middle East and North Africa regions. The agreement was signed in November 2023 and extends until the end of the 2024/25 season with the possibility of further extension. Due to it, the Melbet logo will be displayed on the LED screens of the Allianz Stadium and Juventus players will participate in joint promotions, and customers will get the opportunity to interact directly with the players and win valuable prizes.

Sherlyn Chopra is a well-known Indian actress who rose to fame for her roles in films such as Red Swastik. She is also actively involved in web series, recording music albums, and digital entertainment projects. In November 2024, Melbet appointed Sherlyn as a brand ambassador. As part of the agreement, she creates exclusive content and promotes the Melbet brand in the Indian and international markets.

Andrés Iniesta is a Barcelona legend, a two-time European champion, and a winner of the 2010 FIFA World Cup. He is rightly considered one of the greatest midfielders in football history. In July 2025, Iniesta became an official brand ambassador for Melbet. The bookmaker is running an advertising campaign called “The Greatest 8,” named after his iconic jersey number, as well as monthly giveaways, social media events, and exclusive autographed merchandise for fans.

The Saint Lucia Kings are the reigning champions of the Caribbean Premier League (CPL). The team was founded in 2013 and is coached by former West Indies captain Darren Sammy. In August 2025, Melbet became the Kings’ main partner for the 13th CPL season. The team features international stars such as Faf du Plessis, Andre Fletcher, and Roston Chase. The Melbet logo will appear on the team’s uniforms and promotional materials at the stadium, and fans will be able to enjoy exclusive promotions throughout the season.

Kamaru Usman, also known as the “Nigerian Nightmare,” is one of the most successful welterweight fighters in UFC history. He held the UFC welterweight title from 2019 to 2022 and set a record-breaking streak of 15 consecutive wins in the division. In September 2025, Usman became an official ambassador for Melbet. His role includes marketing campaigns, social media promotion, and live appearances at partner events.

OG Esports is one of the most successful organizations in competitive Dota 2, known for winning The International two years in a row. In December 2025, Melbet entered into a global partnership with OG to support the team’s expansion into Southeast Asia. The bookmaker supports the team’s competitive goals and content creation plans, including branded content, live streams, and community events.